In today’s world, with many people working long hours late into the night, the personal locator has become a must have.

 

Designed to be worn voluntarily on a key fob or on a lanyard, buddi is the size of a match box and uses GPS satellite technology, allowing it to be located to within a few feet anywhere in Britain, 24 hours a day. Each buddi user is given their own log in details, meaning they can be located by someone else on a map via a secure website. It also has a silent panic button facility, which can alert a manned response centre.

 

buddi is the brainchild of Sara Murray and was conceived after her 8-year old daughter Rowena ran off in busy supermarket. Sara wished there was a way of quickly knowing her where she was. Rowena was found safely, but in those few desperate minutes, she decided to make it her mission to develop a product which meant anyone in her situation could do something about it.

 

If you have elderly or infirmed people who fret every minute of the day wondering if they will get help when they need it, buddi is the answer for you. It can also be useful if you are the parents of young children, and you do not wish to give your child a mobile phone for fear that he or she may misuse it. The buddi service not only allows the parents to know where their child is, but also allows the child to let their parents know if they get lost or run into trouble.

 

It is also appealing to individuals whose workplace is a long distance away from home or who have to work late at night, such as estate agents or social workers. With buddi, they can feel secure belonging to service that can alert 24/7 emergency support and also tell them where they are located.  

 

And for all of you pet lovers out there who keep worrying about your dog getting lost or stolen, buddi has designed petbuddi, a service that helps you to keep track of your dog. The petbuddi uses GSM (or the global system for mobile communications) technology, which works just like your mobile phone. The positive points of petbuddi are it is very small, compact, easy-to-use, lightweight, waterproof and cannot be felt by your dog. Just add petbuddi to your dog’s collar and live a worry free life.